Sonic Visions
for A Better Sounding World

The following reports are reprints from our sister organization and publication, Soundtrack - The Journal of the Independent Music association. IMA is dedicated to the marketing, licensing, and distribution if pre-recorded music.

All reports are $5.95 ea. (includes shipping and handling) or all
for $125.00. Order Here.
 

MUSIC MARKETING AND DISTRIBUTION

Marketing To Associations for Higher Profits
Cooperative Marketing to Increase Distribution
Selling Your Records to the Premium Incentive Market
The Psychology Of Advertising - How To Position Your Ad Spots For Increased Response
Record Promotion Through Movie Theaters
Specialty Advertising - Opening New, Profitable Markets For Your Music
Selling to Libraries and Book Publishers
Using Specialized Newsletters for Direct Sales
How to Get FreePublicity in the Media
Marketing Techniques for Music Publishers
Music Publishing - Increasing your bottom line
Marketing a Master - What It Takes To Bring Your Music to the Marketplace
Selling Profitably Through Direct Mail
Direct Mail Marketing - mailing list selection and use
Writing Direct Mail Copy That Sells
Mechanical License Marketing
Dealing With Distributors
How To Get Free Publicity
Exploiting the Media To Promote Your Music
Marketing Music on the Internet
Record Promotion Through Print and Electronic Media
Publicity Techniques for Independent Labels
Getting Your Own Retail Distribution
A Look at the Marketing Campaign, a Case Study
Profitable Trade Show Exhibiting
Public Relations
Dance Music Promotion
Marketing in a Culturally Diverse America
Marketing To African-Americans

INTERNATIONAL

European Compilations - into Europe through the back door
The Japanese Music market
Marketing Your Product in Europe
European Distribution
Dealing Profitably With Japan
Australian Music Market
Distribution in the BeNeLux Region
European Radio
Russian Independent Music
Japanese Radio - what's wanted in Japan
Midem - The international music market
Selling International Rights
Foreign Licensing
Nordic Markets
Overseas Distribution
To license or Not to License
Music Markets in Germany and Spain

MANAGEMENT

Acquiring Investment Dollars Through
Asset-Based Lenders
Import/Export Insurance
Co-publishing Agreements
Cutting Manufacturing Costs
Copyright For Written and Recorded Music
Copyright Goes Digital
Running a Multi-Faceted Label: The Way To Big Money
CD Pricing
Pros and Cons of the Digital Formats
Independent Record Labels Unite
Contract Negotiation with the Japanese
Publishing Contracts
Sub-publishing Agreements
Appraising Publishing Catalogs
Trends and Forecasts for Pre-recorded Music
Songwriters and Contracts
Barcodes De-mystified

RADIO

How To Get Your Record On The Radio
Reggae Crossover Radio
Radio Airplay parts 1 through 6
Media Power and the Takeover of Public Broadcasting
The Corporate Takeover of Broadcasting
College Radio Promotion
College Radio AirplaylRadio Charting
European radio
Radio promotion - Perspective of perception being realty
Radio promotion - If the front door is locked...
Radio promotion - Working within the system for maximum results