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Marketing For Record Labels -
A Guide To Effective Distribution #m-116
Sixty-four pages of strategic marketing information covers:
· Getting prominent retail store positioning: use local business tie-ins, in-store performances, special promotions, and consumer incentives to get highly visible displays at retail
· How to use newsletters and special reports to: build a loyal customer base, create new order-producing outlets for your product, create an extra revenue stream, and receive mainstream media coverage.
· Become a multi-faceted, more profitable company by incorporating clubs and booking agents into your business
· Selling through catalog houses
· Use resource listings for radio station contacts, review media, wire services, and trade shows.
· Synergistic direct mail marketing that reduces costs and increases response
"Thank-you very much for my copy of Marketing strategies - A Guide to Effective Distribution. This book is packed with thousands of dollars worth of savings in time, research, and money." - Reggie Komet, Tunnel Vision Records, Burbank, CA
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